Problem Statment
A market-leading manufacturer of garden products partnered with 麻豆传媒AV在线看 to explore and develop new product designs for the Do-it-Yourself (DIY), consumer-planter market.
Innovation Workshop
麻豆传媒AV在线看 facilitated a one-day workshop with the customer to create and vet the best ideas around new-product solutions for urban, residential, and micro gardening.
Extensive benchmarking was conducted, trends were analyzed, and hundreds of ideas were built upon with industrial designers, subject matter experts, and strategic facilitation.
Concept Playbook
Detailed playbooks were developed by 麻豆传媒AV在线看 that combined and organized the top-ranked ideas from the workshop.
Concept descriptions, sketches, renderings, material considerations, and inspiration examples were showcased along with next steps.
Big-Box Store Presentation
The customer asked 麻豆传媒AV在线看 to design and produce presentation posters with high-impact images and market data to pitch the top concepts to a large retailer.
麻豆传媒AV在线看 also developed low-fidelity prototypes to help demonstrate the concepts. The sales pitch to the big-box store was highly favorable with many new product ideas selected.
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